Caffè Florian and IED Venezia present the creativity competition UNDER CONSTRUCTION!

Turning inconvenience into opportunity.

Starts from here the project of the collaboration between Caffè Florian and IED Venezia (European Design Institute) called UNDER CONSTRUCTION!, a virtual personalization of the large scaffolding around the Procuratie Nuove historical building, where Caffè Florian has its entrance. A restoration was necessary, though it inevitably changed the perception of the ancient Caffè, interfering with its charming look.

The large, white wall structure has been turned into a digital canvas to imagine what Florian 3.0 would look like.